Google’s New Algorithm Update

Search Engine Optimisation (SEO) has evolved, and a drop in search engine position is something few businesses can afford.

Loading time is the key ranking factor in Google’s new algorithm update – that continues to give preferential treatment to websites with better mobile usability. Studies show that people really care about the speed of a page, that is why Google has decided that page speed will be a vital ranking factor for mobile searches now. So, from 31st July 2018, if your website does not pass Google’s ‘Mobile Usability and Speed Test’ you may see a decline in mobile rankings – and with mobile search volumes outperforming desktop search volumes, that’s big news. No, that’s HUGE news!

A speedy page load time on mobile is the key metric for the new Google algorithm, so those pages with the slowest speeds for users on mobile devices will be specifically affected by the change. So NOW is the time to make sure that your website is optimised for mobile viewing and for best page loading speeds – and The Geeks are here to help!

We can help you to optimise your website for mobile viewing before the 31st July algorithm change and ensure that no matter what Google throws at you, your business will not suffer. If you find out about this new update after 31st July, we can still assist you as it’s better late than never. All you have to do is get in touch with the Geeks!

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