These days, web security is a major concern with online consumers. In a world where online fraud is becoming more and more common, people have become a lot less trusting of making purchases online or handing their personal details over through the internet. If you want to be a strong competitor in the digital marketplace, you definitely have to prove to your audience that you are trustworthy website. Establishing a first-rate security reputation will help you capture more leads and in turn, more revenue. So, how do you present an image that builds confidence and gets rid of any security woes? Here are a few ways that you can legitimise your website to make sure that everyone who clicks on it gets the right impression and is ready to hand their trust over to you.
1. Trust Badges Are Your Best Friends
One of the easiest and most important things you can do for yourself is to add trust badges to your site. Trust badges are symbols such as PayPal’s “verified” icon that show customers that your website is secure. According to MonetizePros, a lead-generation consulting firm, “as many as 61 percent of participants said they had decided not to purchase a product because it was missing a trust seal.” When it comes to web hosting, platform and security decisions, trust badges show that your company only partners itself with credible industry experts.
2. Update Your Content Regularly
Whether you only have time to update and add to your content once a week or twice a month, make sure that you stick to a predictable schedule. This way, your visitors will be made aware that you are an active business that is constantly updating information onto your website and that others are reading your content when they see comments, shares and social media activity on your page.
3. All About Those Testimonials
A lot of people trust testimonials, reviews or social proof, so don’t miss out on the opportunities to capitalise on your own good reputation. Display testimonials prominently on your website – ideally on the top of your webpage if possible.
4. You Have To Look Professional
First impressions are always the ones that count, and last. Avoid cluttering your pages with too many ads or flashy elements as this gives the impression of a lower quality website. Use high-quality graphics and images and make sure that your page layout/typography are appropriate for the website’s intended purpose. If your site looks like a giant mess, you aren’t going to earn the trust of anyone who lands on it.
5. Avoid Errors
One thing that really gives people a bad impression is when a website is full of typos or grammatical errors. How are people going to trust your service if you can’t even get basic spelling and grammar right? Missing images and pages also give a bad impression, so make sure that no one lands on that dreaded 404 page when they click on something. Ensure all image links are not broken as well. Routinely check up on these aspects to ensure that they are always on top form.
6. Prove That You Actually Exist
Nothing makes visitors more suspicious than a website that has no contact information, contact forms or any way of getting in touch with the website owner/business. Remember to include your address and phone number on your contact page – you can even go the extra mile and post photos with employee profiles on your about page.