Choosing a great domain name requires a lot of thought and can be one of the most frustrating parts of launching a company – not only does it need consideration but chances are someone else will have registered the domain just when you think you have the greatest name possible. You want your domain to perfectly fit your business but ensure it makes you easy to find.
Want to know what makes a great domain name before you start the agonising brainstorming process? Check out a few of our handy tips:
Keep It Short
The longer and more complex your domain name is, the bigger the risk your potential customers will misspell it. As such, short and simple is the best way to go – so if you have a website dealing with a complicated subject matter such as quantum physics, don’t opt for something like www.quantumgravityandunifiedtheories.com
Try And Use Keywords
You’ll want to think analytically about your great domain name too, as such try and use keywords that people will traditionally search for when they’re looking for a service your business offers – this could be something like www.fastcomputerrepair.com
Don’t Cut Corners
When we made the earlier point about keeping your great domain name short, you may have thought “Nice, I can ditch the ‘e’ from express and the ‘y’ and ‘o’ from you to get an optimum and available url. Alas, tshirtsxpress2u doesn’t really look great does it? And on top of that you’re making it harder for customers to find you.
Opt For A Unique Domain Extension
You’ll notice that we have .com.au at the end of our brand name – this is perfect for us as it has the prestige and universal appeal of .com suffix but with the nationalised Australia suffix too. This shows our global standing but our national approach too. With more and more unique extensions coming thick and fast – from .nyc to .guru – there are a wide variety of options open to you if you want to go that route.
Make It Memorable
This is the hard part. There are millions of registered domain names out there on the big bad web, so coming up with something that is both catchy and memorable as well as short and with a keyword in is a tall order. But once you’ve settled on a name, you’ll know whether it works or not and once you’re sure you’ll want to register it immediately.
Localise It
If you’re struggling to find a great domain name and what you’re offering is a particularly localised service such as plumbing, trying adding the region you operate out of. So if www.davesplumbing.com is taken then try out www.davesplumbingmelbourne.com instead.
These tips just scratch the surface of the most important aspects of choosing a great domain name. And remember, we offer a search engine to find your perfect cheap domain name which makes it a little bit easier for you.
