If you’re setting up a new business, there are many different things to consider, from your company name to the rates you’re going to charge for what you do. One of the most important decisions you’ll make in this digital age, however, is choosing your domain name. With this in mind, here are a few helpful points to consider to make sure you make the right choice for your business.

1) Should I Choose A Domain Name With My Keywords?

It used to be that business owners opted for domain names which simply contained their keywords in order to get better search results. However, there is less onus put on this approach now as Google has moved away from simply picking up domain names in search and favours sites with other effective onsite search signals and strong brand recognition.

2) Does My Domain Name Fit With My Brand?

Think of your domain name as an extension of your brand. Essentially, it is the key to your identity online, so choosing a domain name that is in keeping with your brand, will only help to build your brand profile. A domain name should be easy for users to remember and spell, to ensure you can be easily found.

3) Should I Buy a New or Existing Domain?

You may be debating whether to buy a new domain name or opt for an existing one, so be sure to weigh up the pros and cons to both.

New domain names are generally the cheaper option. They allow business owners to have full control over the development of the site from the outset, which will give you peace of mind that there are no risks of penalties and that the work carried out on the site is all trustworthy. However, you will be starting from scratch in terms of web authority so it can take longer to build your brand online.

Purchasing an existing domain name that already has a strong web authority can only help to strengthen your online brand positioning right away. However, this can hike the prices up, with existing domain names costing significantly more than new ones. Be sure to assess whether the initial cost of the domain will offer a good return on investment.

Also, be aware of spammed domains that may have been used for web spam. Research the history of a site before buying to ensure you’re not putting your brand and reputation at risk.

4) What Makes A Successful Domain Name?

Nowadays, online marketing is all about the brand, so be sure to choose a domain name that is consistent with your brand positioning and is easy for consumers to recall. With regular online branding activities through social media and onsite SEO, you can successfully improve your web authority and presence.

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