If you own a blog, then growing your traffic will be one of your key goals. Social Media platforms continue to be a fantastic way for people all over the world to connect with each other. One of the platforms that we really think can help boost a blog’s traffic is Pinterest. Pinterest is a great way for bloggers to drive referral traffic and increase overall engagement. Did you know that according to research, the half-life of a good pin is almost 1700 times longer than a regular Facebook post? Amazing! So, if you are serious about driving more traffic to your blog, it’s time to start using Pinterest. Here are five ways in which you can get started on your Pinterest journey.
1. Start Creating Your Own Boards
One of the key points to using Pinterest successfully is to attract viewers to your boards/profile and get them to follow you. Since human beings are not one-tracked and have various different interests, it is good practice to cater to various needs by developing multiple boards to gain their attention.
For example, if you run a food blog, it would be wise to create a board for Desserts, another one for Quick Dishes, one for One-Pot Meals and so forth. This targeted segmentation gives your viewers the opportunity to pick what they want and find it quickly amongst the thousands of boards that exist on Pinterest.
With that said, remember to never limit yourself to posting your pins in only one singular board. On Pinterest, over 80% of Pins are re-pins. Sharing the same pins on multiple boards can help garner more attraction towards your blog or your pins. Always keep in mind that you will need to spread your pins out over time and also pin other contents besides your own to boards – this will ensure that you are not spamming any one particular board.
2. Post Gorgeous, Attractive & Quality Images
Photos make up over 90% of all the pins on Pinterest. Because of this, it is vital that you focus on producing beautiful and creative images/pins for your followers to ogle at. Some of the basics you need to know are that the ideal aspect ratio for Pinterest images is 2:3, with a minimum width of 600 pixels. Long pins also tend to do better, so creating a beautiful long pin on Photoshop if you can, will be helpful.
Close-up images also work very well on Pinterest, so whether you’re promoting a recipe or an outfit, remember that macro photos are what you’re aiming for. Always keep in mind that people should feel like they are actually experiencing the object on your Pin.
3. Descriptive Copy Is Key
Aside from photos, on each pin you will find a space at the bottom to write texts and hashtags to ensure people fully understand what your pin is all about. For example, article pins always include a headline, author’s name and a story description. These pins, known as rich pins, allow you to shape how people perceive your board or pin. Always remember that the headline you use should stick out to readers – this is your one chance to be big and bold, so don’t miss out! Always remember to use easy to understand, bold and catchy language that appeals to your audience.
Lastly, always use the same brand or name from your blog on your Pinterest account. Consistency is key and you want to avoid confusing followers.
4. Timing, Timing, Timing
Pinning at random times on different days is not a good strategy when it comes to being a champion on Pinterest. It is important for you to examine your blog traffic to uncover which are the best days and times to post your pins. The wisest strategy is to look at your blog traffic stats to see when you get the most traffic, and then schedule pins for that particular timeframe because that is when your target audience is surfing the net and will be most likely to spread the word.
Keep in mind, every sector is different. Timing that works well for Fashion bloggers may not work best for Food bloggers. A little research will go a long way.
5. Keep Engaged With Your Community
With every Social Media platform, we know that engagement is always crucial in influencing people to visit your blog. Making people feel involved, included and like their opinions are heard is key in building up a successful fan base. You can always use the comment section on your pins to answer questions people may have and thank your followers. Encouraging people to to like and share pins or follow you will help you gather information on what they enjoy looking at the most and how to better cater to those specific desires. The average Pinterest user stays on the website for about 15 minutes which is truly remarkable considering most people get bored on Social Media platforms after a few minutes. Always remember to ask your fans to curate your board with you. This is an effective way to collaborate with people and make them feel involved.
