Seasons Greetings From Host Geek

Seasons Greetings From Host Geek

The team at Host Geek would like to wish everyone a Merry Xmas and a Happy New Year.

2014 has been an exciting year for us with the introduction of several new services including Hosted Exchange and WordPress Hosting.

Looking ahead to 2015

Next year we will continue to introduce new services to help Australian businesses succeed. In particular, we see podcasting continuing to be a strong trend in 2015. Podcasting allows businesses to provide useful audio content to their target audience in an extremely flexible format. We will be introducing a fantastic new podcast hosting service in 2015 to allow you to easily offer your listeners audio in podcast format. Watch this space!

Xmas Support Hours

We will be providing a skeleton support staff from Dec 23rd – Jan 5th. During this time we will still be offering Geektastic email ticket and phone support. However there may be a slightly longer response time for low priority issues. There will be no phone support on Dec 25th and Jan 1st.

Tell us what you think

We love hearing your feedback so feel free to contact us on 1300 722 504 or use our contact us page. It’s great to hear glowing testimonials but if you have some constructive criticism or even suggestions for new products then we’d also like to hear that.

From the entire team at Host Geek, we’d like to thank you for your loyal support in 2014. We wish you and your family a Merry Christmas and a Happy New Year.

4 Quick Google Analytics Tips

4 Quick Google Analytics Tips

For many small business owners Google Analytics either seems a too much effort for little reward. It can cartainly come across as daunting for some. But if you jump in and start testing out this handy analysis tool you’ll quickly get a feel for the basics. Before long, you’ll be measuring all sorts of metrics on your website and have a much better understanding of what works and what doesn’t on your site. To get you started, here are a few getting started tips when using Google Analytics.

1. Consider Different Timeframes
By default, Google Analytics displays statistics from the last 30 days which provides a good idea of how you’re tracking short term. It’s important to extend that timeframe out to 6 months, 1 year and even further to gauge longer term trends.

2. Don’t just analyse top level data
Google Analytics makes it possible for you to gain a real insight into how people behave when they’re on your website. You can easily view your homepage’s bounce rate and whether that rate is trending up or down over time. However, statistics can be deceiving. It’s crucial that you drill down into segments to get a better feel for what the data is telling you. For example, instead of just looking at overall bounce rate, drill down to determine the bounce rate by age or georgaphical location. Are there certain segments that are more likely to bounce from your page and if so, can you do something about it?

3. Understand your conversions

If you’re only measuring your website’s success on a metric like unique visitors you’re not getting the full picture. For most websites, it’s not the number of people who arrive on their website that is the big win, it’s the number of conversions. A conversion could be considered a newsletter signup, visiting a specified page, an eCommerce sale or any other action you specifically want your visitor to undertake. Using Google Analytics you can track your conversions by setting up a Goal and finding out how your customers behave.

4. Understand Technology

Consumer technology preferences are constantly on the move. There is a clear trend towards mobile devices whilst desktops are becoming less favoured. Choice of browser has also changed significantly over the last 5 years. It is important, however, that you have a good understanding of how your visitors are viewing your website. Is your target market a hip, younger crowd that embraces the lastest technology? Or perhaps an older demographic that is clinging to technology from the 90’s? By understanding your audience you can tailor your online content to meet the technological demands of your audience.

It’s time to get your hands dirty

Don’t be afraid to have a crack at Google Analytics. Yes, there is incredible depth to this analysis tool and it is powerful enough to provide extremely insightful data. But the beauty of Analytics is that is is also designed with the complete beginner in mind. Have a go next time you have a spare hour, you’ll probably gain some insight into your customer that’ll help you achieve your business goals.

10 Must Read Content Marketing Tips

10 Must Read Content Marketing Tips

Content Marketing isn’t a concept that’s new to the online world. However, in 2012 the interest in this topic began increasing exponentially.

A major driver of this interest has been the last few Google Algorithm updates. I won’t go into detail about what these changes were. In a nutshell, the changes have meant that websites can no longer solely rely on Search Engine Optimisation techniques to rank on page 1 in Google. Google now has a much greater focus on quality content. The onus is on the website owner to provide their visitors with relevant, interesting, useful, original, compelling content. By doing this, your content is likely to be shared on Social Platforms and linked to from other websites. The end result – you’ll not only drive a stream of traffic from external social pages and websites, you’ll also be likely to feature higher up on Google.

Content Marketing doesn’t need to be rocket science. Most businesses have their own area of expertise. The key is to find out what your website visitors need, what information do they lack, and what are their pain points? You’ll then match your expertise with the “content gaps” and provide information that’s needed.

The information created will include the keywords you want to rank on in Google, but thats a secondary consideration. Your main focus should be on providing something that’s useful.

Before you dive into producing your first blog, infographic or white paper, I’d like to suggest you take a look at this compilation of 10 content marketing tips. These could be the difference between your website achieving fantastic results or simply pounding out content for little result.


1. Do some stalking

Join a Facebook Group or two and see what your target customers are talking about, what questions they have, what are their frustrations?

2. Define Personas

Gather every piece of information you have on your existing and potential customers. Then create personas of your typical customer so that you have an acute understanding of who they are and what information they need.

3. Don’t be afraid to be controversial

When you write a blog or design an infographic, don’t be too formal and stuffy (unless your industry really expects this tone). Don’t be afraid to go against the herd and be different.

4. Get help

Can your staff share the load and create content for you? Perhaps you can ask customers to submit advice or photos using one of your products? Guest bloggers are another option to consider if you don’t have a lot of time on your hands. Also, contact Host Geek on 1300 722 504 if you need professionals to take care of this project for you.

5. Review data

Take a look at your Google Analytics figures or the information from whatever analytics tool you use. Check out the most popular blog posts and create more content on this topic.

6. Create a style guide

Essential for effective branding and to keep your content looking professional. A style guide doesn’t have to be the size of “War and Peace”. It can be as simple as a page or two outlining what font types, font size, colours, image styles, logo sizes and any other information relating to the styles you use online. Once you have this sorted, stick to it and ensure all other contributors follow these guidelines too. To get started, here are some cool examples of styleguides.

7. Reuse Content

You can easily repackage the existing content you’ve published in another format. Why not use the information from a popular blog post to create an infographic or video.

8. Quality Counts

Don’t obsess with pumping out a blog a day if the quality is going to suffer. It’s better to put out one amazing piece of content each week than to produce 20 articles that don’t get read.

9. Create a Media Calendar

This is a great way to keep your posting consistent and it takes the guesswork out of what you’ll produce. You’ll also be able to align your content with your key business events to support the engagement process. Check out these Content Calendars to get you started.

10. Keep SEO in mind

Look for keywords that you’d like to be featuring higher up on Google and create your content based on these keywords.

Why Choose WordPress Hosting?

Why Choose WordPress Hosting?

We love WordPress because you can easily create a website, blog or eCommerce store and it is opensource which means you can get set up for minimal cost. WordPress utilises plugins which enable amazing flexibility and scalability. If you can imagine it, the chances are WordPress can do it!

But you probably already know this and may be considering building a WordPress website. Maybe you already have a WordPress website? The purpose of this page is to show why Host Geek’s WordPress Hosting is a much better option than standard hosting.

Why Choose a Specialised Hosting Plan from Host Geek?

Host Geek are the WordPress Hosting specialists! With one of our WordPress Hosting plans you’ll be set up and ready to start creating your new website in minutes. There’s no messing around installing software, configuring databases or anything else technical like that. The Geeks take care of it.

There are loads of benefits that come with WordPress Hosting:

FREE Domain Name on selected plans.
FREE Website Transfer from your old host (if you already have a website).
The geeks will optimise your servers to ensure a fast website and a happy user experience.
FREE ongoing WordPress Plugin updates.
FREE WordPress software updates to ensure your website is performing optimally.
Unbeatable customer support from geeks that will speak in your language.

About Our Update Service

Keeping your WordPress software up to date is extremely important for security and performance reasons. When you choose a WordPress Hosting plan we will update your WordPress software to ensure that your website utilises the latest stable version. We’ll also keep your Plugins updated for you! This will allow you to focus on your business instead of getting side-tracked by the geeky stuff.
If you already have a WordPress website, or you’re considering using this platform, why not give the Geeks a call now on 1300 722 504 to discuss these hosting plans.

New ICANN Domain Name Verificartion Rules Now In Place

New ICANN Domain Name Verificartion Rules Now In Place

On June 27th 2013 ICANN released the latest version of its Registrar Accreditation Agreement (RAA). There are some important new rules to be aware of that are about to kick in here in Australia. The rules affect all generic top-level domains (gTLDs) such as .COM, .COM.AU, .NET or .ORG as well as upcoming new gTLDs.

Domains will be disabled if you don’t verify them.

Starting in the coming weeks, you will receive an additional email with an activation link when any of the following occur:

  • you register a domain
  • you transfer existing domains
  • you change the registrant owner or email address on your contact information

If you don’t click on the activation link, your domain will be disabled after 15 days.

ICANN policies mandate that we must disable your domain if the verification time elapses and you haven’t clicked the email activation. If your email is in the spam folder or you are away on an extended holiday it will still be disabled. More specifically, your website will be replaced by a page displaying a verification error, along with instructions on how to fix it.

Double check your street address is correct.

In addition to validating your email address, an automated street checking process will check that your address is valid. So ensure you enter the correct details to avoid any issues.

What should I do now?

As soon as you are able, please ensure that your domain name is associated with a valid email address. The last thing we want is for you to make a change, then have your verification email sent to an old address.

If you have any questions regarding the new ICANN validation process please call 1300 722 504 or email

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